HBCU Portal Website + Social Media Campaign

The HBCU Portal is a digital platform designed to connect employers with talented HBCU students. I led the design of a user-friendly interface that allows students and prospective applicants to directly engage with recruiters and company ambassadors.

Logo for the HBCU Portal
Background
With the rise of virtual recruiting, our mission was to create a centralized hub where employers could efficiently search, recruit, and evaluate HBCU students—ultimately improving access to career opportunities and boosting student employability.
Solution​​​​​​​
I developed a streamlined platform that served as a one-stop resource for both students and recruiters. Employers could search a vetted database of HBCU students, while also hosting workshops and virtual sessions to showcase their companies and culture.
Computer monitor of the HBCU Portal home page
Three monitors showcasing the HBCU Portal website
Three different webpages of the HBCU Portal website
Social Media Campaign
To drive engagement at launch, I also designed a three-month social media campaign. This initiative built awareness, encouraged student sign-ups, and ensured strong employer participation from the start.
Two smartphones with six social media graphic for the HBCU Portal
Two samples of social media graphics for the HBCU Portal
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