Role
Creative Director: (myself)
Art Director: (myself), Dilpreet Dayal
UI/UX Designer: Olivia Moore
Social Media Manager: April Thiess
Web Developer: Jonathan Silberman (Fearless Future)
The American Institute of Graphic Arts (AIGA) is an organization that holds over 70 chapters within the United States. The Baltimore chapter is the sole representative of Maryland and has been around for over 25 years.
Research + Feedback
To ground these discussions, we consolidated feedback from members and non-members alike. A public survey provided invaluable insights, and the overwhelming responses became the foundation for the rebrand.
Even though I serve on the board of the Baltimore chapter, it was necessary to be critical of the pernicious aspects of our organization. From responses, our team realized there was a problem.
"...it’s a waste of money."
"I have failed to see myself represented on the board or in the events."
"AIGA hasn’t been able to establish a relationship with creatives of color. Whether intentional or not, I think it speaks volumes."
Unapologetically Urban
Our rebrand committee settled on Unapologetically Urban to reflect Baltimore's bold, authentic nature.
We started by drafting a mood board inspired by
Street culture, experimental typography, and bold colors.
Street culture, experimental typography, and bold colors.
Deliverables
